The Website Is Dead! Or Is It?…
We get that you are smart – like most of our customers! You know the importance of being out there and being seen. But hey! Did you know that a website on average converts about 1% of your visitors? This is how usual online lead generation works if it’s not created with an intent to slay!
For the fun of it, let’s crunch some numbers quickly:
Suppose you find yourself a billboard ad in the right spot for your mortgage business – the price for which might easily be $20.000 a month. If it’s a good ad that magically appears as soon as the visitor thinks about getting a mortgage, you will see traffic coming to your website!
So, if you get about 1.000 visitors a month, you will generate 10 leads as per the 1% conversion rate. And guess how much you will hence be paying per lead? About $2.000!!
Let’s say you close about 50% – an above average closing rate. You will receive 5 applications, who then apply for a $250.000 mortgage.
After much hassle, at the end of the day, you get about $2.000 for each of those applications. At this point, your gross revenue will be $10.000, and your expenses will be $20.000 – not including costs for ad design and production of the poster.
In other words, not really what you’d refer to as a good investment… at least not at first glance, right?
Now Imagine if we could tweak the website to get a 5% conversion rate, how would those numbers look now?
For a 1.000 visitors, you would get 50 leads for the same amount of money on the ad. This would mean you are spending $400 per lead instead of the hefty $2.000.
If you still manage to close at 50%, you would have 25 new applications a month for the same money. Minus the ad expenses, that would leave you with a profit of approximately $30.000. Better?
That is the power of a well-built website and a killer funnel!
Plus, we do it differently! How?
We are in this with a purpose and stick to the ideals we have! And they are a secret…. not! Follow the link to see what we do, and you’ll see why we can achieve more than than an average marketing agency!
If you’d like to double the number of applications you generate online, we can assist!
Don’t miss the chance to book a free call with a success coach by clicking the button below to find out if you qualify.